That's a question that can be answered by itself. By selling them of course!!! But then the question arises as to how are you supposed to sell it? It's not like there is an open market for all these products out there. First of all, let us start off by saying that PLR products mainly include e-books and articles, though we will be talking about articles a bit more this time. By this time you do know that PLR articles can be edited and sold off by you whenever you feel like it.
What you can do with your PLR articles is simply collect them and convert them into an e-book. This can easily be done by converting your PLR articles into the PDF format which can easily be done if you save your articles in the opendoc format (Open Office). And once you are done with creating an e-book in the PDF format, protect its contents with a program like the E-book Pro so that you will not have people changing the contents of the book without you knowing about it. Along with the contents in the articles, you can also include some links which to direct people to your website which thereby will increase your website traffic.
Now that you understand the whole concept behind PLR articles, you should know how you can use some of them to your advantage. There are so many things that you can do with your PLR products and here are some of them:
Include them in your blogs
Since the PLR articles you have, have your rights written all over it, you can simply use some of the information from them to add some new content in your blogs. You can use these excerpts in columns like "Did You Know" and similar stuff like that too.
You've got Newsletters!!!
When your customers subscribe to your newsletters, you may want to add fresh content to it everyday (depending on the frequency of your newsletter delivery). Just pick out some info from your PLR articles and dish it out in your newsletters and then Voila...you've got new content for your customers.
Start off an e-course
Oh now who wouldn't sign up for that!!! If you have some PLR topics about how to woo the girl of your dreams in 10 steps, you can easily start off an e-course with the same name simply by converting it into a 10 Step program or something like that.
Then may be the last thing that you can probably do is simply gather all the PLR articles that seem similar to you and turn them into a report of sorts. You can offer them to your website visitors in the PDF style to make it look more professional. Marketing PLR articles is the best thing you can do with them. Or, you can also use them for your own website if you're lazy like me to research for some fresh content to offer your customers. These PLR articles can make things pretty easy if you want to see some serious traffic driven to your website and once you're pleased with the results, get ready to start counting your cash.